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Design Thinking To Design DoingInnovators Today Are Told To Run Loose And Think Lean In Order To Fail Fast And Succeed Sooner But In A World Obsessed With The New, Where Cool Added Features Often Trump Actual Customer Needs, It S The Consumer Who Suffers In Our Quest To Be Agile, We End Up Creating Products That UnderwhelmSo How Does A Company Like Nest, Creator Of The Mundane Thermostat, Earn Accolades Like Beautiful And Revolutionary Þ read î Well-Designed by Jon Kolko î And A Billion Google Buyout What Did Nest Do Differently To Create A Household Product That People Speak Of With Love Nest, And Companies Like It, Understand That Emotional Connection Is Critical To Product Development And They Use A Clear, Repeatable Design Process That Focuses Squarely On Consumer Engagement Rather Than Piling On Features For Features SakeIn This Refreshingly Jargon Free And Practical Book, Product Design Expert Jon Kolko Maps Out This Process, Demonstrating How It Will Help You And Your Team Conceive And Build Successful, Emotionally Resonant Products Again And AgainThe Key, Says Kolko, Is Empathy You Need To Deeply Understand Customer Needs And Feelings, And This Understanding Must Be Reflected In The Product In Successive Chapters Of The Book, We See How Leading Companies Use A Design Process Of Storytelling And Iteration That Evokes Positive Emotions, Changes Behavior, And Creates Deep Engagement Here Are The Four Key Steps Determine A Product Market Fit By Seeking Signals From Communities Of Users Identify Behavioral Insights By Conducting Ethnographic Research Sketch A Product Strategy By Synthesizing Complex Research Data Into Simple Insights Polish The Product Details Using Visual Representations To Simplify Complex IdeasKolko Walks The Reader Through Each Step, Sharing Eye Opening Insights From His Fifteen Year Career In Product Design Along The WayWhether You Re A Designer, A Product Developer, Or A Marketer Thinking About Your Company S Next Offering, This Book Will Forever Change The Way You Think About And Create Successful Products This book is about using empathy and customer emotions in order to develop better products that are deeply rooted in lives and behaviors of clients The aim is to create products and services which are emotionally connected with the desires, wants and needs of the customer, and the way of doing it is being empathetic with them, ie, step into their shoes, spend time with them in their daily lives and most importantly ask Why do they do what they do.
The author supports his theory relying on interviews and the development of a fictional case The interviews which I think are the best part of the book include some very known personalities in the world of tech startups like Gary Chou, Josh Elman, Frank Lyman among others.
The author explains that make Empathy the priority in the Product Management will give better From Design Thinking To Design DoingInnovators Today Are Told To Run Loose And Think Lean In Order To Fail Fast And Succeed Sooner But In A World Obsessed With The New, Where Cool Added Features Often Trump Actual Customer Needs, It S The Consumer Who Suffers In Our Quest To Be Agile, We End Up Creating Products That UnderwhelmSo How Does A Company Like Nest, Creator Of The Mundane Thermostat, Earn Accolades Like Beautiful And Revolutionary And A Billion Google Buyout What Did Nest Do Differently To Create A Household Product That People Speak Of With Love Nest, And Companies Like It, Understand That Emotional Connection Is Critical To Product Development And They Use A Clear, Repeatable Design Process That Focuses Squarely On Consumer Engagement Rather Than Piling On Features For Features SakeIn This Refreshingly Jargon Free And Practical Book, Product Design Expert Jon Kolko Maps Out This Process, Demonstrating How It Will Help You And Your Team Conceive And Build Successful, Emotionally Resonant Products Again And AgainThe Key, Says Kolko, Is Empathy You Need To Deeply Understand Customer Needs And Feelings, And This Understanding Must Be Reflected In The Product In Successive Chapters Of The Book, We See How Leading Companies Use A Design Process Of Storytelling And Iteration That Evokes Positive Emotions, Changes Behavior, And Creates Deep Engagement Here Are The Four Key Steps Determine A Product Market Fit By Seeking Signals From Communities Of Users Identify Behavioral Insights By Conducting Ethnographic Research Sketch A Product Strategy By Synthesizing Complex Research Data Into Simple Insights Polish The Product Details Using Visual Representations To Simplify Complex IdeasKolko Walks The Reader Through Each Step, Sharing Eye Opening Insights From His Fifteen Year Career In Product Design Along The WayWhether You Re A Designer, A Product Developer, Or A Marketer Thinking About Your Company S Next Offering, This Book Will Forever Change The Way You Think About And Create Successful Products To begin with, the title of the book is very well designed A nice read for people who don t know much about design or who fantasises design to be something mysterious Design isn t mysterious Design is about making a series of good decisions that often refers back to its project brief.
I should caveat this review by saying that I am a software tester and developer This book appears to be designed specifically for product managers I m normally all for crossing barriers between domains However, I don t feel like this was a good guide for those trying to get a peek into the world of a project manager The book gets awfully specific about certain techniques that product managers might use to create empathy with the users, but there just aren t enough examples to see how those techniques are really applicable or useful I think I would have prefered either a shallow look at the techniques that gives me a better idea of the benefits of the techniques or a deeper dive into each of the techniques that would allow me to comfortably exercise it on my own and see the benefit As it is, I don t know why I would spend my time doing an This book is about using empathy and customer emotions in order to develop better products that are deeply rooted in lives and behaviors of clients The aim is to create products and services which are emotionally connected with the desires, wants and needs of the customer, and the way of doing it is being empathetic with them, ie, step into their shoes, spend time with them in their daily lives and most importantly ask Why do they do what they do.
The author supports his theory relying on interviews and the development of a fictional case The interviews which I think are the best part of the book include some very known personalities in the world of tech startups like Gary Chou, Josh Elman, Frank Lyman among others.
The author explains that make Empathy the priority in the Product Management will give better This book really taught me about user empathy go out of your office, watch users consume your product mere interviews won t give you insights U gotta watch how do users use your product.
Right from the concepts of sharing economy resources are scarce ,avoiding feature creep creating and features would make your users take time to solve their pain , resisting from the urge of pushing your thoughts ahead of your consumers, among many others, this is really one hell of a book Although, it is all about digital products, you can apply these theories to offline products as well This book also taught me that apart from the pains that a user wants to solve by using your product, you as a manager need to understand the context setting in which your product is being used by the consumer perhaps your user is real This book really taught me about user empathy go out of your office, watch users consume your product mere interviews won t give you insights U gotta watch how do users use your product.
Right from the concepts of sharing economy resources are scarce ,avoiding feature creep creating and features would make your users take time to solve their pain , resisting from the urge of pushing your thoughts ahead of your consumers, among many others, this is really one hell of a book Although, it is all about digital products, you can apply these theories to offline products as well This book also taught me that apart from the pains that a user wants to solve by using your product, you as a manager need to understand the context setting in which your product is being used by the consumer perhaps your user is real This book is the closest I ve come to one that summarizes the process I ve used to build things and one of the better books on the role of the PM discipline especially through interviews.
My only major concern is the lack of diversity featured in the book just one interviewee talking about Kathy Sierra, and a brief snippet from a designer at Frog I think getting a bit further away from the typical product people would have added nuance and depth to the concepts.
This book is a great primer to people who are not well versed in design thinking and it s application in software development Definitely super valuable for those getting their feet wet though and some of the actionable recommendations are great refreshers.
A nice collection of interviews with successful product designers and some useful tools both practical and mental for product design and management.
This is a pretty great book Written by Jon Kolko founder and director of Austin Center for Design , it is, as the title suggests a book about using empathy to create better products Well Designed is very much a product persons view of the world It s easy to read, and forgoes jargon It is also very well structured, and employs an interesting narrative device Each chapter opens with an imagined scenario featuring a product manager at different points in the process This continues as a story through the book This is followed by some solid practical advice, with some discussion around process before closing out the chapter with an interview These interviews are pretty illuminating, as they show a good variation on approach depending on the culture of the organisation be it engineering led or product driven I particularly enjoyed the chapter on Ò Well-Designed ✓ This book makes it easy for anyone and everyone to know about design It is written in such an interesting way that even if you are from non design background, reader will understand about design Its obvious that there is to design than what is collected in this book So this book is very good for everyone who wants to get started with UX Design But then again you ll have to read many other books and keep up with the changing trends of the market.
In Well Designed Mr Kolko provides solid case studies in the form of interviews supporting the idea that empathy allows product managers and designers to build and design products people will truly love and use This book was difficult to read at various points and that may have been because I am not a designer so I had to go back and reread them This book is well worth the effort to read and I would recommend it to others.
To begin with, the title of the book is very well designed A nice read for people who don t know much about design or who fantasises design to be something mysterious Design isn t mysterious Design is about making a series of good decisions that often refers back to its project brief.