As a lifelong fandom participant comic cons, midnight book signings, buying merchandise, fan fiction etc , this book gets it right when considering the enthusiasm and loyalty of fandom It is engaging throughout, easy to digest, and thought provoking From cover to cover, I enjoyed reading Fanocracy which isn t something I typically say about marketing books The insights David and Reiko offer about harnessing passion as a marketing tool really resonated with my nerd self and I cannot wait to put them into practice The Bestselling Author Of New Rules Of Marketing PR, A Bold Guide To Converting Customer Passion Into Marketing Power How Do Some Brands Attract Word Of Mouth Buzz And Radical Devotion Around Products As Everyday As Car Insurance, Bb Software, And Underwear They Embody The Most Powerful Marketing Force In The World Die Hard FansIn This Essential Book, Leading Business Growth Strategist David Meerman Scott And Fandom Expert Reiko Scott Explore The Neuroscience Of Fandom And Interview Young Entrepreneurs, Veteran Business Owners, Startup Founders, Nonprofits, And Download Epub Format à Fanocracy PDF by à David Meerman Scott Companies Big And Small To Pinpoint Which Practices Separate Organizations That Flourish From Those Stuck In Stagnation They Lay Out A Road Map For Converting Customers Ardor Into Buying Power, Pulling One Of A Kind Examples From A Wide Range Of Organizations, Including MeUndies, The Subscription Company That S Revolutionizing Underwear HeadCount, The Nonprofit That Registers Voters At Music Concerts Grain Surfboards, The Board Building Studio That Willingly Reveals Its Trade Secrets With Customers Hagerty, The Classic Car Insurance Provider With Over , Premier Club Members HubSpot, The Software Company That Draws , Attendees To Its Annual ConferenceFor Anyone Who Seeks To Harness The Force Of Fandom To Revolutionize His Or Her Business, Fanocracy Shows The Way The book contains a lot of examples across a variety of industries and sectors Having said that, it felt too much a reflection of the authors lives and habits and not true applicable advice I can exercise in starting a business Certainly, having read the anecdotes, the reader is free to draw her own conclusions and take lessons away from the book, but I don t think the actionable advice is direct, in the sense of a list of things to try The tone of the book reads like an essay, where each chapter lays out a point, such as Fandom can unite a city, and then stories from various events like the Boston Marathon or Red Sox World Series back up that claim All in all, I believed everything the authors wrote, and I bought their premise about the importance of Fanocracy, but wished that they spenttime and words describing how to actually implemen It s like some kind of inspirational soup for the Marketing Soul Fanocracy is an inspiration Many marketing books describe a perfect scenario which often leaves me thinking, That s fine for them they re a big company But my little company could never do it As you read Fanocracy, you say, Hey, I could do that Fanocracy is how you bring like minded people together to celebrate what they love And any company or organization can do it including yours Authors David Meerman Scott and his daughter Reiko show how organizations as diverse as Kampgrounds of America and Duracell create Fanocracy Fanocracy works for bands and batteries, multi player games and surf boards well, it works wherever you find fans and organizations aligned around a purpose or a passion.
David writes, A great way for to create love for what you do is to figure out ways to let people into your world When everyone el Fanocracy is not just another business book It s a revelation.
There is a fundamental truism of business that most people working today have never learned or have simply forgotten in our hyper digitized world regardless of the sector we are in, or the product or service that we offer, we are all in the business of relationships Our success and our failure stems from our ability or inability to generate a true human connection in an increasingly dehumanized world.
Fanocracy by the father daughter team of David Meerman Scott and Reiko Scott lifts the lid on this important insight, and provides a powerful, engaging exploration of ways in which businesses and, indeed, ANYONE, from garage bands to YouTubers can build life long relationships with fans and super fans As David and Reiko make clear, creating a Fanocracy around your product or service is at the ve ½ Fanocracy ß The technical info was good, but it was too bogged down in personal stories that felt a little too 1% I don t think I can recommend this book to my business clients Most of them just won t be able to relate to the authors I don t want to know someone s underpants preference Seriously My Japanese review
I really enjoyed listening to audiobook that is read by the authors themselves Their narration sounds very positive, well matched to the book contents I feel like Fanocracy is not very special but just honest and kind way of choice, both as a businessperson and a consumer What is the most encouraging fact for me is, passion outside of my work is surely helpful for my work I d like to express my fandom .
The pendulum has swung too far in the direction of superficial online communications How many hours do we spend feeling social on Twitter, Instagram, or Facebook often unaware that we re interacting with automated bots People are starving for true human connection To the point that the relationship companies build with their customers is oftenimportant than the products and services they sell to them.
Create a product or service that highlights how you can get closer to friends family sharingmeaningful experiences Loving things outside of work and sharing those passions enables you and your business to create meaningful connections with like minded people These deep connections lead not only to success in business, but at the same time, exposing yourself to people who share your interests leads to a happier life.